Visiting Etsy HQ in Dumbo, Brooklyn, New York provided the opportunity to explore the skeleton of the brand I've been publishing my online shop through the past two years. Through engaging with employees of the company I had the chance to talk about my brand, my aspirations and my concerns.
HANDMADE
Despite being told by those around me that I need to ditch hand painting my cushions due to the amount of time it takes to paint them they were incredibly supportive of the handmade nature and said that painting them added to their appeal.
PRICE
Furthering on from the process it takes to make them then questions the price, despite more than doubling my prices already over the past two years they believed that I needed to up them even more and that people would buy into something of a greater price tag and increase their product value if the prices were higher. If something is cheap in price then people will believe they are cheap in quality, up the price, up the ideology of the quality supporting it.
Grasping the chance to visit the New York HQ has since connected my business with the UK headquarters in London.