001. | L O G O & B R A N D I N G

As with most things in life, change and ultimately progression is necessary. A logo however is difficult, it is essentially the signature of your brand so giving it a complete overhaul regularly can stint your business' look. A logo should strive to be a familiar or relatable image to your brand and instantly recognisable once established. This being said, I have attempted to change my branding several times over the last three years for Darwin & Gray but I have always found myself resorting back to the original concept of Darwin as a silhouette, it's somewhat predictable but incredibly relevant. 

W H E R E  A R E  W E  N O W ?

The marketing and branding of Darwin & Gray has become increasingly brighter and more minimalistic as of lately, therefore I felt that the logo should follow suit. I actually went with two logos, the same content but laid out differently to suit whatever it was to be used on; a simple rectangle and a circle. The idea of the circle purely stemmed from the idea that Darwin has and always will be the main focal point of branding and so, the logo shall physically revolve around him.

SAMPLE SALE | 27.03.16

Creating new products so often means samples and seconds are a regular thing but what do you do with them all? Simply bin them? Save them to learn from your mistakes? I opted to see if anybody would be interested in purchasing a few one off pieces - safe to say within half an hour of launching over on www.darwinandgray.com I was completely sold out....it appears slightly reduced products despite having imperfections cause an absolute wave of excitement amongst consumers. 

Happy consumers & a clear, tidy studio space! 

(I definitely feel that the way I laid everything out visually did help and probably contributed to the appeal & interest)

E T S Y . H Q | B R O O K L Y N , N Y

Visiting Etsy HQ in Dumbo, Brooklyn, New York provided the opportunity to explore the skeleton of the brand I've been publishing my online shop through the past two years. Through engaging with employees of the company I had the chance to talk about my brand, my aspirations and my concerns. 

HANDMADE

Despite being told by those around me that I need to ditch hand painting my cushions due to the amount of time it takes to paint them they were incredibly supportive of the handmade nature and said that painting them added to their appeal.

PRICE

Furthering on from the process it takes to make them then questions the price, despite more than doubling my prices already over the past two years they believed that I needed to up them even more and that people would buy into something of a greater price tag and increase their product value if the prices were higher. If something is cheap in price then people will believe they are cheap in quality, up the price, up the ideology of the quality supporting it. 

Grasping the chance to visit the New York HQ has since connected my business with the UK headquarters in London. 

Concept Panel | 22.02.16