Creating new products so often means samples and seconds are a regular thing but what do you do with them all? Simply bin them? Save them to learn from your mistakes? I opted to see if anybody would be interested in purchasing a few one off pieces - safe to say within half an hour of launching over on www.darwinandgray.com I was completely sold out....it appears slightly reduced products despite having imperfections cause an absolute wave of excitement amongst consumers.
Happy consumers & a clear, tidy studio space!
(I definitely feel that the way I laid everything out visually did help and probably contributed to the appeal & interest)
