Social Media is invaluable to the success of a small business but why is it so important and what are the particularly useful elements of Social Media?
LIMITED WORDS.
Shopping is incredibly visual and usually the label doesn't tend to make a detrimental difference to a consumer. Online marketing is no different, everything still needs to be incredibly visual for it to have appeal. A caption, tweet or Facebook post needs to be short, snappy and to the point, you can't swamp your viewer with a tonne of information because ultimately if you've given them everything they need to know why would they go through to your website? Give them a taste and let them delve deeper for more information if they like what they see.
STYLISED PHOTOGRAPHY.
If you're predominantly online then what's going to make or break your products? The product shots! Photographs are the only form of engagement your customer will have with the physical aspect of your product. When dealing with Social Media step away from the generic style of e-commerce photos on a clean white background to rather much more stylised photos, shots that are taken in your studio, a suitable environment or even just being used. All in all this will enhance the customer experience, allowing them to imagine using the product or where it would take pride of place in their home.
CONSUMER ENGAGEMENT.
Instant feedback, opinions and general attention - it is easy through Social Media to connect with your consumers 1-on-1. Thinking about launching a new product but not sure which one to pick, utilise your following to help with decision making. The digital word of mouth - an area that I've been looking into for my dissertation. Through the use of reviews, Social Media and the ease of being able to use a camera phone it is incredibly easy for customers to give feedback.
INSPIRATIONAL SOURCES.
It's no secret that Social Media can impact small businesses incredibly but seeing as there are 101 different companies all fighting for the attention of consumers it is also a platform to find an endless stream of inspiration. Personally, I don't look to other creatives within the same discipline for inspiration but I'm rather taken with travel photography and typographical accounts. At the moment the work I am showcasing through Darwin & Gray is made up of monochrome pieces but a lot of the subtle colour palettes that I am wanting to bring to the forefront next semester are made up from photographs that I have come across on the likes of Instagram & Pinterest.
LIMITED WORDS.
Shopping is incredibly visual and usually the label doesn't tend to make a detrimental difference to a consumer. Online marketing is no different, everything still needs to be incredibly visual for it to have appeal. A caption, tweet or Facebook post needs to be short, snappy and to the point, you can't swamp your viewer with a tonne of information because ultimately if you've given them everything they need to know why would they go through to your website? Give them a taste and let them delve deeper for more information if they like what they see.
STYLISED PHOTOGRAPHY.
If you're predominantly online then what's going to make or break your products? The product shots! Photographs are the only form of engagement your customer will have with the physical aspect of your product. When dealing with Social Media step away from the generic style of e-commerce photos on a clean white background to rather much more stylised photos, shots that are taken in your studio, a suitable environment or even just being used. All in all this will enhance the customer experience, allowing them to imagine using the product or where it would take pride of place in their home.
Instant feedback, opinions and general attention - it is easy through Social Media to connect with your consumers 1-on-1. Thinking about launching a new product but not sure which one to pick, utilise your following to help with decision making. The digital word of mouth - an area that I've been looking into for my dissertation. Through the use of reviews, Social Media and the ease of being able to use a camera phone it is incredibly easy for customers to give feedback.
INSPIRATIONAL SOURCES.
It's no secret that Social Media can impact small businesses incredibly but seeing as there are 101 different companies all fighting for the attention of consumers it is also a platform to find an endless stream of inspiration. Personally, I don't look to other creatives within the same discipline for inspiration but I'm rather taken with travel photography and typographical accounts. At the moment the work I am showcasing through Darwin & Gray is made up of monochrome pieces but a lot of the subtle colour palettes that I am wanting to bring to the forefront next semester are made up from photographs that I have come across on the likes of Instagram & Pinterest.
